Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on this planet. Its world wide achievements wasn't created by way of classic internet marketing or mainstream traits, but by way of a bold philosophy: obstacle the norm, crack conventions, and Allow originality communicate louder than recognition. This unconventional method turned the inspiration for CDG’s around the world expansion.
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CDG gained Worldwide notice by presenting clothes that turned down common Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and consumers early from the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful prospects from each and every corner of the earth.
The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed illustrations or photos of the gathering with visuals taken at Auschwitz focus camp, and also the controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Wintertime assortment dealt with the concept of the persona,[fifteen] the alternative ways to present 1's self to the world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine Using the masculine.
CDG built a robust distribution program by placing its solutions in best luxurious suppliers like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer use of elite clients globally when preserving its artistic integrity.
In 2017, the corporation introduced a new fragrance, Concrete, and marked its launch within the US which has Comme Des Garcons a supper curated via the artist and chef, Laila Gohar.
Each and every store was made as an inventive Area, boosting CDG Hoodie's track record for innovation and giving shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its arrive at by providing collections by way of Formal and partnered e-commerce platforms. Social media and style communities aided distribute the manufacturer’s identity, producing items such as PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, typically far more like artwork installations than trend displays attained around the world media coverage, reinforcing the brand name's track record for groundbreaking creativity.
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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on this planet of perfume and aligned Using the styles of its clothes.[6]